Source: HVACinformed / Jamie Tuinstra
Unit heaters can be used as a primary or secondary heat source, and the directed warm air of a properly installed unit can make a noticeable difference in the overall comfort level of a space.
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Balance Point HVAC Blog

The energy intensity for cooling commercial buildings in the United States depends on the climate the building is located in. Energy intensity in buildings is the energy consumed per square foot of floorspace. U.S. commercial buildings in hot or very hot climates, which are primarily in the southernmost parts of the country, were more than six times more energy-intensive for cooling (14.2 thousand British thermal units per square foot [MBtu/sf]) than buildings in cold or very cold climates (2.3 MBtu/sf).